About Google Ads Course
You need to pass 2 of the ads certification exams to become an ads certified professional — the ads Fundamentals exam and one of the following: Search Advertising, Display Advertising, Mobile Advertising, Video Advertising, or Shopping Advertising. While not required, it is recommended that all students undertake the Ads Certification exams upon completing the Digital Marketing Course.
SEM, also called as paid search, follows a different model of advertising. Promoting your brands presence through paid advertising via search engines is called search engine marketing. Here the businesses pay to show their ads on the search engines and hence can be very effective in generating leads, gaining visibility, branding and making profits over a short period of time.
Google Ads, PPC, SEM Certification Training & Courses in Pune
You need to pass 2 of the ads certification exams to become ads certified professional — the ads Fundamentals exam and one of the following: Search Advertising, Display Advertising, Mobile Advertising, Video Advertising, or Shopping Advertising. While not required, it is recommended that all students undertake the Ads Certification exams upon completing the Digital Marketing Course.
SEM, also called as paid search, follows a different model of advertising. Promoting your brands presence through paid advertising via search engines is called search engine marketing. Here the businesses pay to show their ads on the search engines and hence can be very effective in generating leads, gaining visibility, branding and making profits over a short period of time. Its capability to measure the marketing efforts using the modern day tools make it the most effective form of marketing. It includes detailed study of PPC and Ads. Gain hands on experience through live projects to understand the working.
Paid advertising on Google has become quite famous these days. Paid advertising means Google Ads. Google Ads is an online advertising service where businesses pay to display their ads to web users. This ad service is focused on keywords. It is an effective way of lead generation. Google Ads appear above the Google search results. In order to have a successful Digital Marketing campaign and strategy, Google Ads is essential. Therefore it is vital to develop a deep understanding of how brands are promoted through paid advertising.